Spotify x The Beatles
year
type
software
2025
2D
After Effects, Photoshop, Gemini
Reintroducing a Classic
*Spotify celebrates the 65th anniversary Meet The Beatles! album with a bold, immersive visual campaign that connects past and the present through a modern take. This campaign reawakens the energy of 1964 when The Beatles' U.S. debut sparked Beatlemania and the British invasion, forever changing the sound of music and officially becoming the first boy band.
*hypothetically :)
I teamed up with the lovely Lucia Alonso for this project!
Meet the Beatles!
Meet the Beatles! is a studio album The Beatles, released as their second album in the United States. It was the group's first American album to be issued by Capitol Records. It was largely based on their other album, With The Beatles, with a couple changes in song to cater to the American audience.
Concept Directions
01 Dancing with The Beatles!
The Beatles' music sparks an unstoppable groove. First The Fab Four dance, then you, then your plant…even your house! These visuals celebrate movement and connection. An invitation to fans across generations to join six decades long dance party with The Beatles.
02 From Liverpool to Liberty
Follow the Fab Four on a whirlwind tour of the American dream, from Mount Rushmore to a the Statue of Liberty, as they dodge Beatlemaniacs, all while racing toward their iconic NYC debut at the Ed Sullivan S
Design Rationale
Compositional Inspiration
Our compositions draw inspiration from 1960s printed media, such as postcards, magazines, and vintage layouts. We aimed to draw a modern audience through a nostalgic aesthetic.
02 From Liverpool to Liberty
Follow the Fab Four on a whirlwind tour of the American dream, from Mount Rushmore to a the Statue of Liberty, as they dodge Beatlemaniacs, all while racing toward their iconic NYC debut at the Ed Sullivan S
Designing in Collage
Collage was our chosen style for reimagining the monuments. This approach served two purposes: ensuring clear monument recognition and reflecting the photographic style commonly used in the advertisements we studied. We deconstructed each monument/location, redesigning them through principles of scale and symmetry.
Original
Designed
Styleframes
Usage of AI
Mount Rushmore stands as a symbol of American legacy, but what if The Beatles took their place among the presidents? This shot playfully reimagines the monument with the Fab Four’s faces. Using Google Gemini for the realistic renderings and ChatGPT to refine the prompts, we preserved a collage aesthetic that blends history with pop culture.
