Spotify x The Beatles
year
2025
type
hero spot
software
After Effect, Photoshop, Google Gemini
project details
*Spotify celebrates the 65th anniversary of the "Meet The Beatles!" album with a bold, animated visual hero spot that connects past and the present fans. The spot reawakens the energy of 1964, when The Beatles' U.S. debut sparked Beatlemania and the British invasion, forever changing the sound of music and officially becoming the first boy band.
*hypothetically :)
teamwork makes
the dream work!
I teamed up with the lovely Lucia Alonso for this project!
Lucia lead the animation.
I led the design.
And we both developed the concept and story.
Styleframes
Pitched Concept Directions
01 Dancing with The Beatles
The Beatles' music sparks an unstoppable groove. First The Fab Four dance, then you, then your plant…even your house! These visuals celebrate movement and connection. An invitation to fans across generations to join six decades long dance party with The Beatles.
02 From Liverpool to Liberty
Follow the Fab Four on a whirlwind tour of the American dream, from Mount Rushmore to a the Statue of Liberty, as they dodge Beatlemaniacs, all while racing toward their iconic NYC debut at the Ed Sullivan Show!
So…which pitch was chosen?
(hover to see the verdict)
Both! Our art director told us to combine the concepts. We meshed the concepts into a new story where the Fab Four race across the United States while dancing at each iconic American monument. After we did some test frames, we decided to move forward with a collage style in order to maintain the recognizable nature of each monument.
Both! Our art director told us to combine the concepts. We meshed the concepts into a new story where the Fab Four race across the United States while dancing at each iconic American monument. After we did some test frames, we decided to move forward with a collage style in order to maintain the recognizable nature of each monument.
Design Process
Compositional Inspiration
Our compositions draw inspiration from 1960s printed media, such as postcards, magazines, and vintage layouts. Above are some key references. By using an editorial-like compositions, we were able to design each styleframe to look modern, but feel vintage. This was important because we wanted to appeal to both original and new Beatlemaniacs.
Designing in Collage
While collage was our chosen style to retain clear recognition of the monuments, we also didn't want just slap photos of the monuments to our style frames. We wanted each monument to feel designed. We deconstructed each monument and altered them through principles of scale and symmetry. Below shows comparison of original monument photos and the designed version.
The White House
I distorted the perspective to make the White House appear more flat. Then chopped it in half then reflected it so that it looked more symmetrical.
The Statue of Liberty
I distorted the perspective to make the White House appear more flat. Then chopped it in half then reflected it so that it looked more symmetrical.
Ed Sullivan Theatre
While the building still exists, it looks a bit different and there aren't many photos online of what it looked like in the 1960s. I had to recreate most of this with buildings of a similar style and add the sign on top.
Using AI…
AI in collage
Using AI was a requirement of the brief. Lucia and I wanted to make sure we fulfilled the requirement, while also finding ways to enhance our work, not replacing it. We wanted to find ways to enhance the collage style of the animation.
Mount Rushmore stands as a symbol of American legacy, but what if The Beatles took their place among the presidents? This shot playfully reimagines the monument with the Fab Four’s faces. Using Google Gemini for the realistic renderings and ChatGPT to refine the prompts, we preserved a collage aesthetic that blends history with pop culture.
