TEDx Teaser
year
type
sofware
2025
2D
After Effects
TEDx Teaser
TEDx are a series of events that are independently organized gatherings created in the spirit of TED's mission, "ideas worth spreading". This teaser should spark curiosity with an eye-catching animated teaser that resonates with viewers and compels them to watch the full TEDx talk on their own.
What makes a good life?
This TEDx talk was given by Robert Waldinger, most known for being the director of one of the longest running studies on adult human development. The key points to his talk are:
• Money + Fame ≠ Happiness; Good relationships = Happiness
• Social connections are good for us, loneliness kills
• Good relationships protect our bodies and brains
“People who are more socially connected to family, to friends, to community, are happier, they’re physically healthier, and they live longer.”
Concept Directions
01 Pieces of Happy
It’s the quality of our seemingly little connections that fuel our happiness and uncover new meaning in the big picture. This direction uses a visual metaphor of a heart and puzzle to show that our connections help our happiness and health.
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Happiness Physiology
Happiness is a part of who we are. It is built into our biology, beating through the heart, and sparked by the connections we foster. This direction shows the literal connection of our biology inside of us as a metaphor to the social connections around us.
The Process
01 The Rationale
Rationale is the backbone of intentional storytelling. When every creative decision is guided by a clear “why,” the narrative gains depth, intention, and impact. This graph is part of my process as it helps me determine which creative choices truly serve the story.
02 Design
I chose felt as the material reference to convey warmth and a human touch, . For efficiency, I captured photos of real felt and then reconstructed the texture in After Effects, layering multiple effects to simulate the felt look digitally. The images below show a step-by-step the process of making the felt look as real as possible.
03 Animation
A very felty feeling
10 fps makes the animation have a handmade, stop motion feel to it. Here's a comparison of one of the shots in the usual 24 fps vs 10 fps!
24 fps
12 fps
Styleframes
