NBC Olympic Branding: Salt Lake City 2034
year
type
software
2025
2D
After Effects, Illustrator
The XXVII Olympic Winter Games
Salt Lake City will host the Olympic Winter Games in 2034 for the second time. The 2002 Games set a lasting benchmark with iconic, unforgettable branding. For 2034, NBC’s Olympic visual identity builds on that legacy while introducing a new chapter shaped for today’s audiences and the next generation of Olympic storytelling.
*My take on an actual Olympic game when only the location was announced, before any branding was revealed!
The Concept
Built for Greatness
The branding draws inspiration by the geometry surrounding Salt Lake City. From the city grid to the salt crust patterns of the Bonneville Salt Flats, hexagon are present . The hexagon brings a feeling of strength and unity, much like the athletes and nation gathering to compete in the Olympics.
Logo Lockups
The logo references hexagons and the grid-like nature around Salt Lake City through angles and compactness of the letters.
The letter "a" is a subtle reference to the Salt Lake Temple, a widely recognizable landmark of the city.
Horizontal Logo
Vertical Logo
Container Logo
Logo Hero Images
Styleframes
Pictograms
Figure Skating
Luge
Promo Material
